We’ve all committed this mistake: adding popular hashtags to your Instagram post without considering its relevance to your content.
But just because you’ve included 30 popular hashtags on your Instagram post doesn’t mean you’re getting a 10% increase in your followers in the next hour.
Worse, your post would get lost in a sea of similar content and fail to get viewed by people who are likely to engage with you.
But why do you need to use hashtags for your Instagram post in the first place?
Hashtags make your content discoverable according to the search queries of users. With a relevant hashtag, you can easily connect and engage with your audience because they share a common interest with your content.
And if you’re still building your followers, hashtags can increase awareness about your account, boost your social shares and get the needed traffic to grow your account through expanded outreach.
The better your hashtags are, the more likely you can increase your audience by widening the spread of your posts.
But you just can’t add one hashtag after another without thinking wisely just to fulfill the hashtag quota. The more irrelevant your hashtags are, the more you’re likely to receive an Instagram shadowbox.
The problem, however, is how to discover which hashtags can give you the follower boost that you desire.
I used to search in the dark when it comes to selecting which hashtags to include in my post until a friend referred me to a tool that really improved my hashtag strategy.
Enter Flick. It’s the latest user-friendly social media tool that helps you uncover which hashtags are performing best relative to your chosen content or interest.
When I started using Flick, I saved a lot of time looking for the hashtags that would go well with my posts about gay dad life, fitness and nutrition, side-income gigs, and anything under the sun.
What makes Flick a reliable tool is the relevance and high-performing quality of its hashtag recommendations. With better optimized hashtags, it has gotten my posts to get to more target audiences by almost 35%.
Here’s what I love about Flick and how it has helped me create better brand engagement:
I can track my hashtag’s performance over time and the ranking it is on. This has allowed me to weed out low-performing hashtags and substitute the ones that can get my post to appear to more users.
In addition, the tool offers analytics on follower and conversion rates, time spend ranking on hashtags, engagement rates and reach rates. I can easily track how many of my visitors turn into followers thanks to the Flick analytics dashboard. Now, that’s valuable data that Instagram won’t reveal to you.
I can also access my data across any time period using a personalized database. So, I won’t have to worry about missing data again when evaluating historical performance.
Yes, you read that right. Flick lets users view when their audience is most active and helps identify top posting times every day. In this way, your post can appear on top of new posts for every user it reaches.
Flick offers tailored suggestions based on my Instagram account so it’s easier for me to select which hashtags to use. The hashtag data is updated daily so I’m guaranteed it’s most likely to produce the best results.
But if I want to be more specific, I can always create custom filters. Flick’s Advanced Filters section lets me set parameters for a tailor-fit strategy.
Before selecting which hashtags to post, Flick displays a Selection Insights message that tells me if my hashtags are good to post. It contains information on hashtag’s quality, suitability for your account, and number of banned or flagged hashtags.
I don’t have to search for different hashtags all over again when I’d like to post from my phone. The hashtags I saved in my Collections can be easily accessed and copied with a single tap. This saves me a lot of time building lists.
I'm so thankful to have found Flick as it has drastically improved my Instagram hashtag strategy. It's user-friendly interface, tailored recommendations, and analytics dashboard make it easy for me to track my performance over time and weed out low performing hashtags.
Additionally, its advanced filters let me create custom strategies that are tailor fit for a particular post or account. With the Collections feature I can easily build libraries of hashtags which saves me from having to search all over again everytime I'd like to post something on the go.
All in all, this tool is invaluable if you want your posts to reach more people with better optimization!
Flick works in more than 20 languages so you can reach out to an international audience.
Flick protects your account from using banned hashtags. Make your content safe by running a banned hashtag check when you click the “Run banned hashtag scan” button. It then presents a list of banned hashtags based on Instagram’s updated algorithm.
For all plans, you get to view your post’s analytics ranking, average likes and comments, media count, daily average post count (DAPC), competition score and potential reach score. And if you’ve subscribed to the Growth, Pro or Agency plans, you can have access to rank ratio, average best rank, times ranked and efficiency score.
Flick lets you check your data over any time frame. It does not delete it after 30 days, unlike other apps.
Other than generating the best hashtags to use, you can access the following features: Search and Filters, Collections and Analytics Overview. It’s perfect when you’re on the road and would like to check what hashtags to use on your IG post.
You don’t have to worry about this. Flick auto-syncs your Collection with the desktop app.
Yes, it does for Pro and Agency subscribers.
Yes, but it’s only available for Agency subscribers.
If you want to test the waters, go ahead and sign up for a 7-Day Free Trial. In my case, I subscribed right away to unlock the other cool features because I was convinced that it really works best for my social media strategy.
TIP: If you pay the yearly billing, you can save 20% off the monthly fee.
Yes, I am. And just like with the other products that I endorse, I carefully choose which ones to include. That’s because I’d like my personal brand to be honest and reliable. After all, I won’t recommend anything that I haven’t tried and has not made a huge impact on my brand.